Your sales team interacts with clients on a regular basis, so why not take advantage of that interaction? Get your sales team on board with event messaging and encourage them to mention your tradeshow booth during calls with clients and prospects.
1. 60% of smartphone users are using their devices at social gatherings and events.
2. 43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years.
3. 75% of marketers believe that in the upcoming years, live events will become increasingly important to their organization’s success.