Geography:

You can align your event marketing strategy by targeting the “hot spots” on the map. The segmentation of event attendees based on geography means looking for which locations the majority of your event guests are coming from.

The understanding of your target regions will tell you whether it’s worth spreading the event marketing budget across the whole country or rather align it only with the locations that offer the highest registration inflows.

Geography-based event promotion can give you a great win for the budget. Apart from this, as soon as you find out where your event guests stem from, study the locations carefully and think how you can showcase the information gained at the event. Maybe 60% of event attendees are coming from a particular state or country. Then you might choose something from the local cuisine to treat them and pay your respects.

Demographics:

As event planners often note, the events they organize may be particularly popular with specific demographic groups. This means that segmenting your audience based on Industry or sub industry, Job Title or business size is a great way of looking at the target attendees.

To be as precise as possible, event marketers create target personas for their campaigns based on demographic features. By coming up with the typical buyer profiles, you can make your event marketing purposeful and ensure that you don’t waste the budget attracting the wrong audience.

Behavior:

Our actions define us. They also define event attendees. Tracking the behavior of registrants is probably one of the most reliable event marketing tools if you want to sharpen your targeting strategy.

It goes like this:

you observe – you note – you act. Create several lists of registrants based on their event registration decisions. For instance, those who went for early birds in your previous campaigns go into one group, those who’ve done a great job with referrals – into the second, etc. You decide what’s more interesting for the current event promotion. By knowing how your attendees behaved last time, you can decide how to approach them in future. Contact one of our event managers who will give you the complete demographics. You can cherry pick and select only those who are potential and in line with your target market.”

Event Calendar:

Are you planning to only to contact those attendees who are relevant to what you have to offer? Exclude competitors, other vendors, and all those who are not very likely to be your potential client. They would not be very happy to get emails from you either.

We help you reach your target demographic. This, not only increases marketing effectiveness but also finds the right audience to build strategic opportunities at your booth.

Contact one of our event managers who will give you the complete demographics. You can cherry pick and select only those who are potential and in line with your target market.